Olá! I'm Luana, a Freelance Designer based in Porto, Portugal.
A visual problem solver, with a focus on web design, wireframing, and prototyping.
Product Designer • 2024
Loyalsnap
Loyalsnap is the industry-leading marketing automation platform for fitness studios, gyms and wellness centers around the world. We work with more than 100 brands and 1,500+ locations globally to help drive new membership, increase client engagement, improve customer retention and impact ROI.
App & Web Designer • 2023
Maya Health
Based in Denver Colorado, Maya is a purpose-driven software solution designed to support psychedelic practitioners, educators, and researchers.
Being the only in-house designer I have been involved with major decisions in the direction of the product. I expedited the delivery of a IOS mobile app and enable scalable user-informed feature iteration post-launch, introduced new features (chat, surveys, schedules), and designed assets to communicate the overall vision of Maya in the context of current & future product features.
Web Designer • 2020
VIPFavours
VIPFavours is a Canadian adult directory site where companions can put up a profile of themselves and their services. It provides a safe, trusted and reliable platform to better promote themselves to their clients across Canada.
During my time with VIPFavours, I collaborated with the Product Design team to improve the existing signup flow, aiming to reduce bounce rates. I also conducted competitor research and developed an email system to increase traffic and create more income opportunities. This involved designing emails, improving their content, and optimizing timing.
Brand Designer • 2020
CanadianVisa.org
CanadianVisa.org is a Canadian immigration & visa consultancy, providing visa services and assisting clients on the application process.
My contributions to this project included a full brand redesign. I began by improving the website's logical layout, then developed a UI Component Library and Style Guide. I also created visual assets for social media, including video editing. Finally, I created a marketing sales funnel to improve conversion rates.
Product Designer • 2018
eJobbo
eJobbo is an employment platform that matches Job Seekers with compatible Canadian Job Providers looking to hire international employees.
During my time there, I worked alongside the founder to develop the brand. My main tasks included web design and creating marketing assets.
Product Designer • 2017
Tim Carli
Tim Carli sells designer wigs and luxury clip-in hair extensions.
I played a lead role in developing this brand. My responsibilities included managing products, overseeing content writers, assigning tasks to the engineering team, and designing the website, emails, and marketing assets.
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