Olá 👋 I'm Luana, a Freelance Designer based in Porto, Portugal.
A visual problem solver, with a focus on web design, wireframing, and prototyping.
Product Designer • 2025
Worth Advisors
Worth Advisors, LLC is a Registered Investment Advisor firm based in Charlotte, NC, offering a wide range of financial services.
I partnered with Worth Advisors over a 3-month period to elevate their digital experience and brand identity. My role covered a broad scope—from a full UX/UI audit to defining branding guidelines, designing both client- and advisor-facing platforms, and building a comprehensive design system in Figma.
This work played a key role in shaping a more consistent, accessible, and scalable product experience across the company’s ecosystem.
Product Designer • 2024
Loyalsnap
Loyalsnap is a leading marketing automation platform for fitness studios, gyms, and wellness centers, supporting over 200 brands and 1,500+ live studios worldwide. Reaching an audience of over 6,000 live users, their platform helps boost membership, improve client engagement, increase retention, and drive ROI.
As the company’s first product designer in 10 years, I played a key role in shaping the product and brand. I quickly learned Figma, built a full design system, and led a complete UX/UI audit. I also developed the company’s first brand guidelines and contributed to enhancing existing portal features through user-centered, data-informed improvements.
In addition to product design, I built the new company website using Wix.
App & Web Designer • 2023
Maya Health
Based in Denver Colorado, Maya is a purpose-driven software solution designed to support psychedelic practitioners, educators, and researchers.
As the sole in-house designer, I played a key role in shaping the product’s direction. I accelerated the delivery of the iOS mobile app and established a scalable, user-informed feature iteration process post-launch. I also introduced new features—including chat, surveys, and schedules—and designed visual assets to clearly communicate Maya’s vision across both current and future product offerings.
Web Designer • 2020
VIPFavours
VIPFavours is a Canadian adult directory site where companions can put up a profile of themselves and their services. It provides a safe, trusted and reliable platform to better promote themselves to their clients across Canada.
At VIPFavours, I worked closely with the Product Design team to enhance the existing signup flow with the goal of reducing bounce rates. I also conducted competitor research and led the development of an email marketing system designed to drive traffic and boost revenue opportunities. This included designing visually engaging emails, refining content for clarity and effectiveness, and optimizing send timing for maximum impact.
Brand Designer • 2020
CanadianVisa.org
CanadianVisa.org is a Canadian immigration & visa consultancy, providing visa services and assisting clients on the application process.
I led a complete brand redesign for this project, starting with restructuring the website’s layout for better usability. I then developed a UI component library and style guide to ensure design consistency. Additionally, I created visual assets for social media—including edited video content—and built a marketing sales funnel to boost conversion rates.
Product Designer • 2018
eJobbo
eJobbo is an employment platform that matches Job Seekers with compatible Canadian Job Providers looking to hire international employees.
During my time there, I collaborated closely with the founder to shape and develop the brand. My primary responsibilities included designing the website and creating marketing assets to support brand growth and visibility.
Product Designer • 2017
Tim Carli
Tim Carli sells designer wigs and luxury clip-in hair extensions.
I played a leading role in building the brand from the ground up. My responsibilities spanned product management, overseeing content writers, coordinating task assignments with the engineering team, and designing key assets—including the website, marketing emails, and promotional materials.
Not all projects are displayed